Rachel Burns

speaker
138 appearances 1 recordings 1 series first heard Aug 2024 last heard Aug 2024

Rachel Burns’s voice in public audio — every appearance, attributed to the second.

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Appearances

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It is a human being who's making a buying decision.
They could be a small business owner or they could be
The procurement person at an enterprise company, you know, they're still a human being who is seeking information.
And so I think having that as kind of the center of your strategy.
And you can tell this is coming from kind of like the creative, you know, storytelling writer perspective.
But it really is.
It's one of our values at Calendly is start with human.
And I think it helps a lot when you get into those disagreements or you get into those competing priorities to say, in this moment, what does it mean to start with human?
And I think that's a good way to get to get to the answer.
I think we've come far enough along that I'm not tired of it anymore.
It's just part of hearing about it.
It's kind of like how you hear a few times a year that, you know, SEO is dead or SEO is the most important thing in the world.
It's the same thing now, right?
It's generative AI is the best thing that's ever happened to content marketing, or it's the worst thing that's ever happened.
And I think I'm hoping we're moving past the
generative AI content hot takes and we're getting more into
It's not going anywhere, so how do we make it part of our processes and how do we make it work for us?
So I've I'm pretty used to it now, but it is everywhere still and probably will be forever.
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