Rachel Wolfe
speaker
900 appearances
20 recordings
1 series
first heard Mar 2022
last heard May 2024
Rachel Wolfe’s voice in public audio — every appearance, attributed to the second.
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Appearances
WSJ Your Money Briefing · Where to Find Big Sales and Get a Jump on Holiday Shopping · 24 Aug 2022
podcast
Thanks so much for having me.
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So because of all of the supply chain induced shortages from last year, companies ordered a lot of products in advance this year.
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But then high inflation cut into consumer demand.
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So it's pretty widespread across lots of different industries right now that there is all this surplus.
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So the period between back to school and Thanksgiving is typically slower for retailers.
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In a normal year, stores would have timed their inventory accordingly and held off on major promotions until shoppers got into a more festive frame of mind.
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But this year, they have no choice but to start some of these sales early.
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So they're planning big sales.
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Retailers are trying to attract consumers right now who are less likely to spend money on goods than they were a year ago.
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Right now consumers are grappling both with really high inflation and with wanting to spend money on the experiences and travel that they missed out on during the pandemic.
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So while a couple of years ago you might have been really eager to buy a new air fryer, now you'd rather spend that money at a restaurant with some friends.
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And so
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retailers, you know, they're trying to entice consumers to come to their stores and so they're offering these discounts that are kind of out of season as sales when there wouldn't ordinarily be sales to try to get some of those customers through the door.
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So that's definitely true.
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People don't usually think about Christmas gifts in August, but this unusual set of deals could mean major savings for those who do.
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It's true.
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I heard somebody on the radio yesterday complaining about Halloween decorations, and that's kind of the next holiday.
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So people aren't necessarily in a holiday frame of mind yet, but these sales could mean major promotions for those who are thinking about the holidays in advance and getting ahead of their shopping early.
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The idea wouldn't necessarily be to, you know, just do shopping all the way up until Christmas.
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It's to get it done now for some of the best savings and availability of those harder to find items.
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Showing 761–780 of 900 · page 39 of 45
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