Rahul Jain
speaker
371 appearances
4 recordings
1 series
first heard Apr 2026
last heard 23 Apr
Rahul Jain’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 4 in all, peaking in Apr 2026 with 4.
Appearances
But I think you've really got to understand the nuance associated with AI search to really um kind of perform well.
And and the best way I can look at this is
The LMs at least give you some blueprint of what you should focus on by looking at the citations behind the searches.
Because that's the only thing we really have today with with a level of confidence that these citations are provided for a certain search prompt.
And so those articles must influence the answer that's provided.
Or like we we've definitely seen that correlation.
Um, in terms of like the difference between each one of those categories.
So with traditional PR, so you think about getting your brand mentioned in an article written in the New York Times or the Wall Street Journal or Forbes or Fortune, like
That's great from like
you know, almost like a vanity perspective of like, yes, like our CEO's name or his quote or her quote quote is in this top-tier publication.
But those
um sources are those like publications typically are incited by the L L M.
And a lot of re reasons that they aren't is one that like a lot of them block the LLMs so they can't crawl their content.
Then the other part of it is like let's say you're a B2B company, like how often is the New York Times really talking about your product or category?
Like very rarely, or like the Wall Street Journal.
So it is not typically something that they talk about a lot from a commercial perspective.
Um, whereas like when you look at the citations that these LMs are providing, they're almost like a long tail PR.
It's these blogs and listicles and kind of articles written.
Um, and they're sites that you probably have never heard about before, but that's where you really need to focus.
And so what so that's kind of one category, which is the um just traditional PR.
Showing 221–240 of 371 · page 12 of 19
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