Rahul Jain

speaker

371 appearances 4 recordings 1 series first heard Apr 2026 last heard 23 Apr

Rahul Jain’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 4 in all, peaking in Apr 2026 with 4.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · How to automate brand mentions for AI Search · 20 Apr 2026 podcast

Let me kind of pause there and see if that makes sense.

Yeah.

I I definitely it's complementary to even like the work that Noble does.

So like the the difference just to kind of be very explicit about this, that if you're traditional PR, you probably have um you've an internal PR and comms team or you're working with a PR agency, they have relationships with typically like tier one publishers.

So it's like the New York Times, the Wall Street Journal, Forbes, Fortune, there might be some like industry specific publications.

Those are great to get mentioned in just in general, but the challenge is that if the LMs are not pulling from that source, it's not gonna help you with the search and showing up in the answer.

The difference is what Noble does is we will take the prompts, we'll run the prompts, and we'll see what the sources are behind those source prompts you want to show up in.

And then for every single source or citation, we'll identify who the author or the publisher is, we'll reach out to them, we'll build build a relationship with them, and then we'll work to get you mentioned in those sources.

I kind of like to think about noble as almost like a long tail PR, where it's a very similar motion that your internal PR team or PR agency is doing.

But the

You know, 99.9% of them do not have relationships with the sources that are being cited by the LLM because there's very little overlap in the sources cited and kind of the tier one publications that they're used to going after.

Um, I was kind of surprised that when we kind of first started looking at this, that Noble f like kind of felt uh more under the SEO bucket than it did under the

the PR bucket because I really kind of looked at this as long tail PR.

Um and I think it's an opportunity that PR agencies and internal comms teams could take advantage of more.

Um, but you know, SEO teams have definitely jumped on this quicker.

Yeah.

So today I think the right metric to look at is visibility.

Like how much or how often are you showing up in the LLMs?

Um, we like looking at like a visibility score or mention rate, which is just of the prompts you care about, what percentage of them are you mentioned in the answer?

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