Rahul Jain
speaker
371 appearances
4 recordings
1 series
first heard Apr 2026
last heard 23 Apr
Rahul Jain’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 4 in all, peaking in Apr 2026 with 4.
Appearances
But those two different different topics.
So from a backlink perspective, backlinks are great for rankings.
But if you believe that the future is just answers provided in that ranking, a specific link, kind of traditional like ten blue links from Google, then the backlink them like itself doesn't really matter as much.
It's about the copy.
These large language models care about the copy that's in these articles so they can provide the best answer to the prospects who are
We are searching.
Um, the fundamental difference between a backlink and a brand mention is that today, if you're trying to rank higher in in Google, you want a backlink from a website that has a higher domain authority than you.
And there's really just an infinite amount of websites out there that have a higher domain authority than you.
with brand mentions
If you look at a prompt, there's only about ten to fifteen sources that are provided.
And so it's it's highly, highly targeted.
So instead of going out and being like, Okay, well, I just need to get a backlink from a company in like the same industry so it's somewhat relevant but has a higher domain authority, there's a ton of those out there.
Whereas when you look at a brand mention, it is incredibly more difficult to get that because there's only ten to fifteen sources per search prompt that you know with confidence that if you go after, you'll be more likely to show up in the answer.
So that's the kind of the first fundamental difference is that it's highly targeted in in the source or the article versus a backlink is very broad in terms of where you can get that backlink from.
The second thing is actually the name itself.
The link itself doesn't matter as much when it comes to LLMs.
It's all about the copy and the way that your um your product, your company, your service is actually positioned in that article.
So, you know, while I I can't say that the link doesn't matter at all, I think there is some benefit to the link itself.
It's more so about the copy and how your product or service is actually described.
in the article.
Showing 101–120 of 371 · page 6 of 19
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