Ral West

So that's the main key.

So that's the main key.

I think that I definitely am a risk taker. And that comes from my family culture as well and coming from the entrepreneurial background that I have. But I do take calculated risks and I do the homework and I run the numbers and I do some research and investigate the market. And I've learned along the way because sometimes I didn't do my research and my homework. as well as I should have.

I think that I definitely am a risk taker. And that comes from my family culture as well and coming from the entrepreneurial background that I have. But I do take calculated risks and I do the homework and I run the numbers and I do some research and investigate the market. And I've learned along the way because sometimes I didn't do my research and my homework. as well as I should have.

And that was a big learning experience that was painful. So I don't want to do that again.

And that was a big learning experience that was painful. So I don't want to do that again.

And then now in this particular, my newest business, it's more of, as you said, making a contribution and giving back and sharing my years of experience and knowledge with entrepreneurs so that I can offer them the guidance and the wisdom and help them cut out a lot of the pain and learning experiences that I had. make it easier for them.

And then now in this particular, my newest business, it's more of, as you said, making a contribution and giving back and sharing my years of experience and knowledge with entrepreneurs so that I can offer them the guidance and the wisdom and help them cut out a lot of the pain and learning experiences that I had. make it easier for them.

I think that early in my career, actually, when I was working for my father, I experienced more of the glass ceiling and the prejudice against women. And once I went out on my own and said, yeah, thanks, Dad, I'm going to do this myself. Then I was able to break away from that because he was a bit chauvinistic. He came from another generation. And so I said, not going there.

I think that early in my career, actually, when I was working for my father, I experienced more of the glass ceiling and the prejudice against women. And once I went out on my own and said, yeah, thanks, Dad, I'm going to do this myself. Then I was able to break away from that because he was a bit chauvinistic. He came from another generation. And so I said, not going there.

I'm not dealing with that. I didn't really experience too much in the way of discrimination or any obstacles because I was a woman. I think I... Maybe I just had a lot of confidence and I just didn't let it stop me. I was just bearing to go and I just knew that I could do a better job than most anybody else let me at it.

I'm not dealing with that. I didn't really experience too much in the way of discrimination or any obstacles because I was a woman. I think I... Maybe I just had a lot of confidence and I just didn't let it stop me. I was just bearing to go and I just knew that I could do a better job than most anybody else let me at it.

So I'd say that for women, all women, whatever age, you have to believe in yourself and you have to have the confidence that you know what you know and you can do the job.

So I'd say that for women, all women, whatever age, you have to believe in yourself and you have to have the confidence that you know what you know and you can do the job.

i think that women when i was between 35 and 55 i was juggling young children and a business and volunteer activities and i was exhausted and overwhelmed and i was stretched so thin sleep was a luxury and i the relationship with my husband suffered and My health suffered and I just couldn't do it all.

i think that women when i was between 35 and 55 i was juggling young children and a business and volunteer activities and i was exhausted and overwhelmed and i was stretched so thin sleep was a luxury and i the relationship with my husband suffered and My health suffered and I just couldn't do it all.

So I think that I can relate to women who are in that period of their lives where they're trying to juggle so many things. And what I learned the hard way was how to create the systems and the processes and build a team around me, use leverage and get out of that, that stress and overwhelm by a

So I think that I can relate to women who are in that period of their lives where they're trying to juggle so many things. And what I learned the hard way was how to create the systems and the processes and build a team around me, use leverage and get out of that, that stress and overwhelm by a

building a real system and structure around me so that I could operate the business, whether I was there or not. And I developed metrics and data based management, and it all allowed me to have more freedom to do what I wanted to do. So by the time I was about the end of that time period, by the time I was 55 and the kids were, you know, grown,

building a real system and structure around me so that I could operate the business, whether I was there or not. And I developed metrics and data based management, and it all allowed me to have more freedom to do what I wanted to do. So by the time I was about the end of that time period, by the time I was 55 and the kids were, you know, grown,