#74 Ral West: From Airborne Ambitions to Guiding Entrepreneurs Toward Freedom
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What inspired Ral West to become an entrepreneur?
Walk us through your career journey, your history, the major transitions, and the key moments of evolution. Then we'll explore different elements in our conversation.
Okay, Vince, in a capsule, 40 years plus, I've been an entrepreneur. And before that, I grew up in an entrepreneurial family. So I think it ran in my blood. So in my mid 20s, I opened my first business and went on to have a serial entrepreneur, if you will, had many different businesses. And the primary business was one that I ran with my husband, and we ran the business for 25 years.
How did Ral West's background influence her business journey?
It was a business that operated charter air service between Alaska and Hawaii with wide-body jets. And after 25 years, we were able to exit the business by selling it to Alaska Airlines. And in other career pivots since then, we have owned small cruise ships. We have invested in multifamily real estate syndications, and we are still doing that. So a varied career for, as I say, over 40 years. And that brings me to today where I have yet another business that I've started where I was teaching entrepreneurs business. how to accomplish what I have and that you can run your business and have the life that you want at the same time.
You mentioned you grew up in an entrepreneurial family. So that vibe, the mindset of building and creating was part of your education from an early age. Then in your 20s, you stepped into the game yourself, starting your own ventures. You've been involved in various businesses since. I'm curious, how do you decide which area to focus on? Is it a lot of strategic calculation, following trends, gut feeling, or just going where the money is? What's your thought process when choosing a business to start or invest in? And what lessons have you learned along the way?
What lessons did Ral learn from running a charter air service?
To start with, I was raised in a tourism family, so that was my initial business was related to tourism, and I was helping businesses with their marketing and advertising, businesses that were involved in tourism in Alaska. I wasn't born in Alaska. I was born in Seattle, but I moved to Alaska in my 20s, and that's where I decided, to launch out onto my own because I saw an opportunity. And I think that's the main criteria is that there was an opportunity because there were many small tourism businesses that didn't know how to get their product out to market. And I had the experience doing that in the work that I had already done in tourism. So I thought, I can offer them this service and I can provide them with what they need to get their product to market.
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Chapters
8 chapters
1
What inspired Ral West to become an entrepreneur?
3:18–4:00
2
How did Ral West's background influence her business journey?
4:00–5:49
3
What lessons did Ral learn from running a charter air service?
5:49–10:58
4
How did Ral West pivot from cruise ships to real estate?
10:58–15:32
5
What challenges did Ral face as a woman in business?
15:32–17:19
6
How can entrepreneurs learn from Ral's experiences?
17:19
7
What strategies did Ral use to build successful teams?
12:40–18:26
8
What advice does Ral have for aspiring entrepreneurs?
18:26–27:12
Speakers
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