Randy Fernando

You can invest in research because when you measure harms and you measure humane alternatives like the benefits, those measurements are actually the subject of tomorrow's conversations and they lead to tomorrow's laws.

You can push for humane standards.

A lot of times there are common sense humane practices that you and your competitors all agree on.

And so you can convert that into industry-wide agreements.

You can penalize harmful practices, right?

Support litigation and whistleblowing and other types of activities that set precedents and penalties.

And you can build public pressure.

If you've got humane strengths,

Turn those into qualities that consumers demand.

Do big campaigns to show that those are actually the winning things for consumers in the long term.

So these are just a few of the ways that we can create much more fertile conditions for humane technologies.