Ranjay Gulati

Let's pick one that everybody knows.

Netflix is something I talk about in the book.

So right now we look at Netflix and say, oh my God, how did these guys do it?

They took on Blockbuster, which had 7,000 stores.

They knocked out Blockbuster out of business.

Then they shut down all their DVD rental warehouses, which they had used to knock out Blockbuster and moved into streaming.

Then they said, oh, streaming is costing us too much money because you have to pay Disney and everybody else.

Let's make our own content.

Oh, then by the way, if we're making our own content, let's make content in India and Turkey and South Africa and Brazil and everywhere else.

And you're like, who are these guys?

And then eventually they have to compete with Amazon, Apple, Disney, Paramount, and they're still winning the streaming war.

And you're like, who are these guys?

Reed Hastings was asked, who was the founder CEO, what do you do as CEO?

And you know what he said?

I do nothing.

I do nothing.

Because he said, I've created a context in which they encourage experimentation, trying new things, failing, learning.

He wants them all to take bold action.

So that's the thing I think you have to, you know, so how do we create a context in which people, they call it context, not control.

They call it freedom with responsibility, right?