Ray A. Smith

speaker

910 appearances 20 recordings 1 series first heard Jun 2018 last heard Nov 2024

Ray A. Smith’s voice in public audio — every appearance, attributed to the second.

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WSJ Your Money Briefing · Would You Return to the Office if It Smelled Better? · 22 Feb 2024 podcast

Smell is one of those that immediately affects the part of the brain, and it's called the limbic system part of the brain. voice-verified

And it's basically associated with mood and emotion, and it's highly sensitive to scent. voice-verified

And so that's another reason why retailers voice-verified

And hoteliers and now office buildings are specifically looking at Scent as a way to boost the mood of workers or shoppers or guests. voice-verified

They still haven't done the trick. voice-verified

They're trying out everything but the kitchen sink. voice-verified

And Scent is just the latest in the arsenal of things they're hoping will make people feel better about returning to offices. voice-verified

It was a bit of trial and error. voice-verified

There were a lot of smell tests, whether it was on the fragrance strips, like the ones that you get in department stores, for instance, as well as just scenting some areas of their office buildings and getting feedback from employees on how they felt about it or whether they liked it or whether they even noticed it. voice-verified

Not on Office, though, yet. voice-verified

But there's a famous study on Nike where this expert scented some rooms with Nike sneakers and then had a room full of sneakers in an unscented room. voice-verified

It was a mid-floral scent. voice-verified

And basically, they discovered that the people that were in the scented room with the Nikes were more likely to purchase than those in the unscented room. voice-verified

So there is some proof that scent can have an impact on how people feel or whether they want to purchase something or whether they want to linger in a store or linger in a hotel. voice-verified

Yes. voice-verified

And I got the impression when I was talking with voice-verified

Hines, the landlord that is going to be pushing this in offices throughout the world, I got the sense that there were a lot of different objectives. voice-verified

They wanted a scent that would make people excited and energized and alert, but they also wanted a scent that was kind of calming and anti-anxiety. voice-verified

So voice-verified

Already, it just seems like that those are cross purposes because you want something that's energetic, but yet you want something that is calming people down. voice-verified

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