Ray A. Smith
speaker
910 appearances
20 recordings
1 series
first heard Jun 2018
last heard Nov 2024
Ray A. Smith’s voice in public audio — every appearance, attributed to the second.
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Appearances
WSJ Your Money Briefing · Would You Return to the Office if It Smelled Better? · 22 Feb 2024
podcast
So it was a lot of tweaking to sort of get those both points across.
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You didn't want to end up with a fragrance that was so calming that people would fall asleep at work or be too relaxed at work.
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But you didn't want something that was so pungent that, you know, be so noticeable that it would be a distraction even rather than something that would help them do their work better.
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They've gotten some great feedback.
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There are people out there, not necessarily who smelled the Heinz fragrance, but in other office buildings that have tried to scent with candles or air diffusers, for instance.
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On social media, I found a few people who sort of complained that they just, either their nose starts to clog up as soon as they enter the door, or they just don't like the smell, or they're allergic to certain smells.
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I had a chance to smell the Heinz fragrance myself,
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And I have to say that it's a nice smell, but you would really not notice it.
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Like, it's not overpowering is what I'm saying.
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And I think that was the objective.
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They wanted something that was slightly detectable or almost like a background smell, like almost like background noise.
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And I had my colleagues do a smell test, not telling them, you know, what it was.
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But, you know, they also agreed that it was a nice smell, but not too overpowering.
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Nobody said, yeah, it would make me come to the office, but no one was offended.
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It smelled sort of like a light, I wouldn't say floral.
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It just smelled like, to me, like just a really nice, pleasant, light perfume.
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Some other ways besides scent include greenery or just plants or even actual trees or more focus on the outdoor space.
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That's a big thing, especially post-pandemic.
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Another thing is sort of natural light.
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And another thing is even like white noise or soothing noise.
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Showing 341–360 of 910 · page 18 of 46
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