Ray A. Smith

speaker

910 appearances 20 recordings 1 series first heard Jun 2018 last heard Nov 2024

Ray A. Smith’s voice in public audio — every appearance, attributed to the second.

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WSJ Your Money Briefing · Holiday Shopping and the Generational Divide · 27 Nov 2019 podcast

And they've either been witness to events like trampling or just store crowding, trying to find a parking spot in the lot. matched

they've been there and done that. matched

And they've also witnessed how the deals just aren't as big as they used to be or deals are happening a lot earlier in the month online or even in stores. matched

So they're concluding that it's no longer necessary, worth their time, or even fun to do sort of the traditional Black Friday in-store sales. matched

It's not. matched

And some people just still really get a thrill out of that. matched

They enjoy, they get a rush, if you will. matched

They really enjoy being a part of the crowd. matched

It's exciting for them. matched

It's almost like for some of the people, it might be when you see, you know, the first Christmas lights or you hear the first Christmas songs, people just really get emotional and excited about certain signals. matched

And some people just like that holiday rush of being in stores on Black Friday or Thanksgiving night with all those people and all those lights and all that music. matched

And I think that for them, it's become a tradition. matched

It's just something that they associate with the holidays. matched

And it's a tradition for them. matched

I spoke with one family, a mother who's 40 years old and her son who's in college. matched

And they now see it as a time to bond because he's away in college. matched

And it's one of the times that she gets to see him and spend some time with him. matched

And so for some people, for some families, Black Friday is just a tradition and it's a family tradition and it's just something they'd like to do together. matched

You know, that's a really good question. matched

And physical retailers are thinking they know that people are going to shop online if they don't offer something that's compelling, whether it's the experience. matched

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