Ray A. Smith

speaker

910 appearances 20 recordings 1 series first heard Jun 2018 last heard Nov 2024

Ray A. Smith’s voice in public audio — every appearance, attributed to the second.

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WSJ Your Money Briefing · Jewelers Rethink Bling to Reach Millennials · 20 Jun 2018 podcast

So in some cases, they're mixing high and low jewelry. voice-verified

Basically, they like to DIY. voice-verified

They take a DIY approach to jewelry. voice-verified

So they're mixing and matching, but they're also customizing. voice-verified

They're going for funky or even more eclectic kind of jewelry. voice-verified

It's just the way that they dress these days. voice-verified

It's more streetwear dominated in fashion. voice-verified

And they're trying to figure out ways to make jewelry apply to the way they dress. voice-verified

They don't dress as formally as in the past. voice-verified

They don't have to. voice-verified

And so they're really finding jewelry that sort of fits their lifestyles today. voice-verified

That's right. voice-verified

And the idea of self-purchasing jewelry is a big push for these jewelry makers. voice-verified

The idea that voice-verified

You don't have to wait to be gifted or you don't have to wait for a special occasion. voice-verified

And this is a push they're especially making among women who in previous generations were sort of expected to wait until jewelry was gifted to them. voice-verified

And this idea of jewelry that you self-purchase and you buy anytime, that you don't just buy and store away until you have reason to wear it. voice-verified

Jewelers right now are really pushing the idea of you can wear jewelry anytime you want. voice-verified

You can buy it anytime you want. voice-verified

And that's something that they're trying to pitch to millennials that you can wear it in your, you know, your streetwear outfit or you can tie it to the way you're dressing these days rather than waiting for some really dressy moment to bring it out. voice-verified

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