Ray Edwards

People think, well, you're making a fortune on the $7.

No, I'm not.

I'm losing money every time I do that because the book costs me about $18 by the time I pay the fulfillment house, the shipping, the labeling, the postage and all that and buying the actual book.

But what happens is we are able then to offer people more of our products and services after they've

order the free book from us.

And so it's all based on a calculation.

We know that about 10% of people who take the free book offer will buy other things from us and that will liquidate the cost of the promotion of the book.

And it gives us an opportunity to sell our copywriting course come April, which is, it's a thousand dollar course.

And obviously that's very profitable for us.

uh well yes the same reasons also because i had never published a book before and it seemed like it was a lot easier i mean just to be just to be totally frank and it was a lot easier and it was also it was easier to get published but it was harder to write i have a much better idea about how to write a book now it took me up two torturous years to write that book wow and now this latest book that we wrote um it was a process of about a month and it's i think it's a much better book

But, you know, you learn.

I wrote it myself.

So the royalties are about 20%.

There was no advance at that time.

I paid a fee to get set up with them.

You're not paying to publish.

The contract specifies that you're agreeing to buy a certain amount of books in advance.

They don't do that anymore, but that's the way they did it back then.

And so it was about $4,000 to invest to publish with them back then.

Now they have a different model.