Ray Edwards

copy for me.

And I'm comparing you with other copywriters.

So what can you tell me that gives you the advantage over them?

I say, well, I wrote the book.

I'm writing copy.

And I sent him the book and I sent him some other material that I've put together.

Like I had a copywriting course at that time that was physical.

If you remember the days when you did courses on like DVDs, I would send them this big box of stuff with the book on top of it.

And that would seal the deal.

So that was really the main reason I wrote that book back then.

And as a result of not royalties from the book, but as a result of having written the book,

I can attribute directly or indirectly at least half a million dollars in revenue from that book.

I really don't know.

How to write copy that sells.

And so the goal with this one is to sell a lot more books.

I'm very much aware of how many books we're selling now.

Cause I've, I'm, I'm running a whole different business now.

I've moved from being a freelancer to being a purveyor of products and teaching materials online.

And so we're building a business around that model because that's not me trading my time for dollars.

That's me leveraging my knowledge and expertise to make money.