Ray Edwards

We're looking for, I'm hoping for 10,000 sales or more.

Yep.

And how big is your email list?

Well, it's interesting that you asked me that because it was about 37,000 people large, but I just did an email list trimming exercise.

Oh, I love that.

You'd be familiar with this concept.

I knew I had a lot of dead weight on the list.

People who weren't reading my emails, who weren't clicking them, who weren't opening them.

And I just thought, you know what I need to do is get only the people who are interested in hearing from me.

So we went through this whole campaign for about two weeks of basically driving people off the list if they weren't interested.

So now we're at about 17 or 18,000.

Yes.

Well, most of them came from, I have a JV manager.

Up until last year, this business was just me and my wife.

Wow.

And so we've done pretty well, but I got serious last year, well, year before last, about building a business that was bigger than me because I knew I'd put a cap on my income.

So we did about $300,000 in revenue in 2014.

And then last year we did- What was that mainly made up of?

That was mainly made up.

It was about 50% product sales and 50% client work.