Ray William Johnson

The next year, the year 2000, he competes in Tour de France again, and he wins again.

Then in 2001, he wins a third time.

And with each victory, he's slowly becoming one of the biggest sports icons in America.

And this dude is suddenly everywhere.

He's on the cover of Sports Illustrated.

He's on the box of Wheaties.

Here he is on a lunch pail.

Here he is on the David Letterman show.

Here he is with the president during this time, Bill Clinton.

He even starts dating singer Sheryl Crow.

He also secures massive sponsorship deals, including a sponsorship from Nike worth $40 million.

Damn.

And during this rise, the cancer foundation he launched years before also starts getting a lot of publicity.

The foundation is actually called Livestrong.

You might remember when those Livestrong bracelets were popular back in the day.

So Lance is on top of the world at this point.

But what the public doesn't know is that behind the scenes, he's still using performance enhancing drugs to boost his cycling game.

And the drug testing process, it just isn't that advanced during this time.

Plus, Lance has all kinds of ways to manipulate the results of these tests.

So the governing bodies are just completely fooled.