Raymond Kooner
speaker
93 appearances
1 recordings
1 series
first heard Feb 2025
last heard Feb 2025
Raymond Kooner’s voice in public audio — every appearance, attributed to the second.
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Appearances
because you're not spending very much yeah i know you know it wasn't until i had to do this process i was like we could i mean because the return is so high on some of those things and if i i mean i would spend like a million dollars a month on google adwords if i could yeah yeah so how do we like i guess that would be one thing to increase well the first thing i would just just literally tell them like i need you to double the ad spend and i need you to find more keywords okay so just find more for me got it um
And then one thing that helps us on that, I think is we're pretty good about getting reviews. We have more reviews than everybody in our cities. Oh, that's great. And then I think that helps with the local SEO, but Yeah. And I guess the big question is like with ad spend, a lot of these, so the agencies that we hire, like they work with many chiropractors, right?
So those most chiropractors don't do what we do, which is sell packages of 2,400. They do visit to visit, which is a nightmare. So I think that they base our ad spend, they're recommending our ad spend based on that. But my return on it is so much higher than the average guy.
And when would you consider bringing that all in the house? Because I kind of, I hate dealing with these
Yeah, for sure.
Yeah. And would you recommend doing this? I do it in this order. For locations also, should I start with one? Because would you do Google Aspen and the Facebook at the same time?
So Google Ads, you can probably increase across all of them because you're . Yeah, because when I had one location, I mean, we did none of this stuff. I mean, all I did was guerrilla marketing. But you can't scale that. It's so hard to scale that.
So this is great cost. So you have six you start. What did you do before this? Oh before the clinics. So I opened my first one in 2007. Oh, so you're a chiro? Yeah, I am. Oh, I didn't even know that. So I practiced until 2012, one clinic. What'd you do in that clinic, top line, bottom line? Three million, and top line, and bottom line is probably about 1.7. Yeah, great.
But yeah, so then it was burning me out, though. So you're like, I'm going to
other people out yeah so then i started building houses so then i started building houses and i was making good money off that for like eight years um like luxury homes and but i saw my main clinic and had associated in there it was it was doing okay um and then 2021 i thought that we're 2020 i thought the market was gonna tank sure so then i thought hey what can i do with
My clinic, there must be something I can do bigger than just one clinic, right? And then started talking to some of my friends that were... Learned about M&A and... Yeah, like one of my really good friends founded Valley Village. Another one, his dad found Cinnabon. So then I started thinking like a little different. In locations, in terms of rolling things together. Yeah, they started it.
They started those, they're the original founders of those companies. Super cool. And then, so just giving their perspective on things and what I should do to grow. And then they told me, hey, you should open up, if you can replicate it. open up multiple practices and sell to private equity.
Awesome. Thank you so much. Appreciate that. Thank you.
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