Rebecca Shostak
speaker
387 appearances
1 recordings
1 series
first heard Aug 2024
last heard Aug 2024
Rebecca Shostak’s voice in public audio — every appearance, attributed to the second.
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Top Founders · Genius Affiliate Strategy Helps Bootstrapper Hit $27,000,000 Revenue · 15 Aug 2024
podcast
It looks like a lot of the standard graphs that you see where it starts out with a few that are at the very top and then goes down.
But one thing that's sort of blowing us away and that is a little bit unusual is that
we get a lot more referrals from like a smaller height, like more frequent, smaller referrals than other companies do.
So most companies, they have almost all of the referrals coming in from a few big players and almost nothing from everyone else.
And for us, the distribution has a much longer tail.
We have over 80,000.
Um, I believe that it is organic search.
Oh, I,
I think it's, again, it's like a long tail.
Like I think it's a lot of little things.
Like we have, we just have so many affiliates generating content.
And I guess that goes back to the affiliate channel though.
And we also have a pretty strong paid arm as well.
But I think that, I believe that's, I'm not sure about the numbers, but it's not generating anything like our affiliates.
Yeah, absolutely.
So two ways.
So actually the $19 a month, we had a cutoff in 2021 of our out of beta campaign, which was wild.
And we had a ton of people coming in there to lock in their lifetime beta.
But now what we offer is 50% off for your first year.
which is also a very enticing deal.
Showing 201–220 of 387 · page 11 of 20
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