Rebecca Shostak

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387 appearances 1 recordings 1 series first heard Aug 2024 last heard Aug 2024

Rebecca Shostak’s voice in public audio — every appearance, attributed to the second.

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Top Founders · Genius Affiliate Strategy Helps Bootstrapper Hit $27,000,000 Revenue · 15 Aug 2024 podcast

And from there, I fell in love with being able to design for a lot of different brands and especially marketing design and brand design and doing like a lot of different styles that would excite different people in different verticals.

And from there, I sort of, I fell in love with this idea of creating for lots of different brands.

And I started another company that was a recurring revenue company, but it was just a little shop that I had online where I was selling templates for professional photographers.

And I would get all of these orders- Photoshop templates.

Photoshop templates that's right yeah and I would create a lot of different types of templates like pricing and branding for these professional wedding photographers especially and then I started getting a lot of requests for MailChimp templates but I wasn't able to actually make a MailChimp template that wasn't really a thing it was either like you had HTML and then you had to package it with images from Photoshop you had to export and then you had the copy like the um

the written pieces of it.

And you would have to paste these emails together into MailChimp.

And I sold that as a package.

But every time I sold a MailChimp template, the next day I'd get an all caps, super angry.

You need to give me a refund email from the customer saying like, I could not implement these designs in MailChimp.

And this

This happened from about 2010 to 2014.

And I was like, wow, that is a big gap in the market of people needing really beautiful email marketing that represents their branding.

And it's not being served by the legacy players.

But I was like, that's someone else's problem.

Surely there's going to be a Squarespace of email.

14.

It was between four to 500 grand a year.

Yeah.

I mean, it was, it was, it was really nifty.

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