Rebecca Shostak

speaker

387 appearances 1 recordings 1 series first heard Aug 2024 last heard Aug 2024

Rebecca Shostak’s voice in public audio — every appearance, attributed to the second.

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Top Founders · Genius Affiliate Strategy Helps Bootstrapper Hit $27,000,000 Revenue · 15 Aug 2024 podcast

I would say though that with the onset of Canva and a lot of SaaS players coming into the space, the demand for these one-off Photoshop templates had decreased.

So it wasn't super sustainable, but it was something that, uh, that created a really nice little lifestyle business.

So between about, so we, the idea of Flowdesk, I would say was conceived in 2017.

So I had this template shop and then I also started to pitch template shops to other influencers.

So I was just making a lot of creative output and templates for a lot of different brands in different spaces and to different audiences.

But in 2017, that's when I met my co-founder, Martha, and we got together and she was working in a company, a CRM called HoneyBook,

which is CRM for small businesses.

So she had a lot of overlap with her market, seeing the photographers, a lot of them use HoneyBook.

And she was seeing the exact same problem where we would see these huge influencers that were making money

millions of dollars a year and had the most beautiful Instagram feeds, the most gorgeous websites.

And their emails were freaking ugly, like to be completely honest.

And so she saw it from her side and she saw that these amazing influencers were so savvy with every part of their business email and they were struggling.

I saw it from my side and we were like, somebody's got to do something about this.

I believe she was working in business development.

Yeah, well, we actually have a third co-founder too, Trong, who is in Vietnam and he's our technical co-founder.

And so we split up the equity between the three of us going forward.

And then we also put aside an employee pool.

So from the beginning, it was just the three of us.

And then we also had some set aside for employees, but we always knew that we wanted to remain undiluted and keep as much of our shares as possible and also make sure that anybody that we brought on and offered equity to would feel like really bought into the company.

And so that was a big part of not taking on VC.

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