Rebecca Shostak

speaker

387 appearances 1 recordings 1 series first heard Aug 2024 last heard Aug 2024

Rebecca Shostak’s voice in public audio — every appearance, attributed to the second.

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Top Founders · Genius Affiliate Strategy Helps Bootstrapper Hit $27,000,000 Revenue · 15 Aug 2024 podcast

So she and I were- But what are those people?

It's almost like the new creative economy.

They call them solopreneurs, but a lot of them are photographers, service providers, coaches, educators, people with salons, spa services, masseuses, creative services, graphic design services.

It's this whole economy that was overlooked by traditional Silicon Valley, people who have small businesses.

I think

It's not super attractive to a lot of SaaS companies because they want to go after the big whales of getting these large enterprise customers.

Exactly.

And Martha and I were like, no, this is almost a secret.

This is a secret superpower that it's an underserved part of the economy.

And it's a huge growing sector of the economy, the small business segment.

And if we can nail it, then we'll have really been on to something.

So we immersed ourselves in this customer segment.

And I just remember it was pre-Figma, so I had my Envision mock-ups and I would go in and be tweaking it.

And we would be walking them through flows and having them go through sort of like a fake builder experience.

And at the end, asking...

Would you be willing to pay for this?

And they were whipping out their credit card saying, when can I buy this?

So we had a really clear idea of our vision and what this- Wait, did you close it?

Oh, well, so basically we had one-on-one interviews.

So either in person or on Zoom, or I guess Google Meets at that point.

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