Rebecca Shostak

speaker

387 appearances 1 recordings 1 series first heard Aug 2024 last heard Aug 2024

Rebecca Shostak’s voice in public audio — every appearance, attributed to the second.

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Top Founders · Genius Affiliate Strategy Helps Bootstrapper Hit $27,000,000 Revenue · 15 Aug 2024 podcast

And we would walk them through the flow.

And then at the end, Martha would ask them the question, how much would you pay for this?

And we would put a few numbers of pricing in front of them because we were also trying to test out pricing and positioning.

And at that point, they said...

$19 a month.

That was what we landed on.

I think we were anchoring on something around there, like $38 a month, um, because that's actually our full price cost, but we offer 50% off your first year in our special beta deal that, um, has long since passed was you could get 50% off for life if you sign up for our beta.

And it, that just, it worked so well.

Um, yeah.

And so we offered the 50% off deal and people were loving the $19 a month price point.

It was kind of unheard of to have unlimited subscribers and unlimited emails, especially at that low price.

And compared to the major players or the larger players, they charge you so much when your list gets big.

So, uh, yeah, we, we had people signing up and the service that we offered because we didn't have a software was me just designing their emails in Photoshop and then plugging it into something that could be sent.

So it was almost like a design service.

Um, and then the, the platform development and the self-serve onboarding experience came downstream from that.

well we he was uh he was there helping us and also managing the engineers to help us build it um but we i think by the time tron went completely full-time we were in the several thousand range of subscribers of paying members wow okay okay got it so i mean a thousand paying 19 bucks you're making 20 grand a month before you have a working website that was all from vision flows basically and you're doing custom work on the back side

Yes.

Wait, I'm so sorry.

I just realized.

So we didn't have that many paying customers without a website and a platform.

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