Rebecca Shostak

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387 appearances 1 recordings 1 series first heard Aug 2024 last heard Aug 2024

Rebecca Shostak’s voice in public audio — every appearance, attributed to the second.

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Top Founders · Genius Affiliate Strategy Helps Bootstrapper Hit $27,000,000 Revenue · 15 Aug 2024 podcast

So we had maybe 50 people who had signed up with their card before we built the entire self-service flow.

But I think the reason why...

it's a little bit hard to pinpoint exactly when that moment was, is because we had a lot of in between where we had a website up and people were signing up, but the software had a lot of, um, like high touch interaction from Martha and me to actually give people any kind of viable experience.

Yeah, I would say it was, so we had our plan launch in August 12th of 2019.

And then a month before that, we had our explosive sort of pre-launch launch, which I can get into in a second, because I think that's the most fun part of the story.

But I would say starting in early 2019, we actually had a website.

Oh, my goodness.

So thank you for taking me back on the trip to memory lane.

There's been so many iterations of the website.

I completely forgot about that, but I love it.

And we did have people coming through that that form at that point.

So we were planning a big launch for August 12th and we had planned a co-marketing campaign with.

community called rising tide society which was actually owned by honey book but it was a community that served the small business world and a lot of our target market were part of the rising tide society about 80 000 people so that was sort of our big marketing campaign but leading up to that a month before a good friend of ours who was an influencer was beta testing the software and she was like you guys this is absolutely incredible i just love flow desk

And she asked if she could send out a newsletter using flow desk and move over from convert kits.

So we were like, yeah, we don't know exactly what's going to happen.

And hopefully, you know, the software will work and everything.

One of those types.

It's actually Natalie Frank, who's now our head of marketing, but she's also a very good friend of Martha and me.

And she had an incredible personal brand with a lot of followers.

So she had 15,000 people on her mailing list at that point.

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