Rebecca Shostak

speaker

387 appearances 1 recordings 1 series first heard Aug 2024 last heard Aug 2024

Rebecca Shostak’s voice in public audio — every appearance, attributed to the second.

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Top Founders · Genius Affiliate Strategy Helps Bootstrapper Hit $27,000,000 Revenue · 15 Aug 2024 podcast

And we had founder market fit literally from day one since we signed the incorporation papers.

It was like we not only understood our audience, but we actually were one of them.

I felt the pain as a small business owner with my template shop of not having an amazing design forward.

super user-friendly email tool to promote my template offering.

So I think understanding, not just understanding, but being one of our customers was a huge advantage.

It was always email, just completely clear, beautiful, simple email marketing.

It's been our thing since day one.

Well, that one, we get over 30% of our total inbound traffic from the viral loop and from word of mouth referrals, which are sort of interlinked because we have a really strong affiliate program and Martha made sure that we launched with that, which is, we can touch on that in a second because that's a big recommendation of mine, but

We had a give 50% off to your audience.

So the coupon code would be distributed through the people that used and loved Flowdust through our affiliates.

And you would also get $19 a month.

So you basically give $19 a month to your audience because the full price is $38 and get $19.

So it's a super simple messaging.

Give $19, get $19.

And then the viral footer isn't just taking people to sign up for Flowdesk.

It's taking people to sign up for Flowdesk for the affiliate page of the person who sent the email.

So that it provides a strong incentive for people to keep that footer turned on.

And also an incentive to keep sharing about Floda.

So I would say for people who don't have a huge one-to-many audience, I think partnerships and affiliate programs can be huge because even if you yourself haven't built a large audience, you want to tap into and leverage people that do.

And you can do that by offering them a lot of incentives.

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