Reese Oliver
speaker
1,229 appearances
6 recordings
1 series
first heard Jun 2026
last heard 15 Sep
Reese Oliver’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 6 in all, peaking in Sep 2026 with 2.
Appearances
That phone case I think is a master class in marketing, by the way.
So what are some ritualistic behaviors that you notice amongst followers of cult brands generally?
And I'm wondering if any cult brand behaviors in either the wellness or beauty space overlap to you.
For sure.
Yeah, I think that just the internet trends is really the biggest one that piques my interest here in terms of how trends can intersect with ritual because at a certain point using the correct face mask from goop becomes part of your Sunday reset, which you do every Sunday, which you put on your Instagram, and there becomes a devotion to the brand in that kind of way.
I think just all the little ways in which the brands kind of work themselves into your into your daily life.
stuff every time the travel says like, yeah, they are.
I've never even thought about like the larger cult of just beauty and cosmetics.
Like, yeah, buying the 12 bottles, like, well, I guess I need 12 products to fill these 12 bottles if I didn't have them before.
And the kind of on that note, what are some of the varying entry and exit costs to being involved with some of these celebrity wellness brands?
Obviously not a lot of them are gonna be as worst case scenarios things like Selena Gomez's Wondermine.
But you know, more mundane losses one experiences as a result of either involving oneself or leaving.
of cult.
Noble cause.
Yeah, that's really good.
There's a counterfeit store two doors down from me that sells fake fridge Trader Joe's bags.
I kid you not.
Yeah.
I do I think it's so nefarious because when you realize a product doesn't work for you in this case, when really what it is is just this celebrity didn't sell you the right thing that worked for you, but you're seeing it as like I'm not succeeding at wellness because I can't equate myself with this celebrity that has all of these resources that I don't have, all of this money, like obviously their own skincare product is not the only thing that they're using, but by allowing
Aligning themselves with this brand, you're failing on two fronts.
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