Rich Schenck

If they all look like here in Chicago, what's the special reason to go to Nashville versus Chicago or Tampa or wherever?

Because the restaurants are the same and they look the same and they don't have the regional flavors and the personalities behind it to provide that unique culture.

It was, we're going to be better, we're going to be fast, and you're going to really enjoy it.

And that's really carried that market for a decade or more.

With this inflationary period sort of hitting its crescendo, you know, that advantage is not fully there anymore for fast casual brands.