Richard Harpin

speaker

914 appearances 1 recordings 1 series first heard Jan 2026 last heard 12 Jan

Richard Harpin’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 1 in all, peaking in Jan 2026 with 1.

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James Reed: all about business · 61. The email that saved HomeServe and sparked a £4bn business | Sir Richard Harpin · 12 Jan 2026 podcast

Exactly right.

I'll pick them up.

So that's a good tip for people listening as well.

Well, it's harder now, I think, because people don't have office lines so much.

It's more mobile.

If you don't have the number, you don't have the number.

Yeah, I can't think when was the last time I used a landline.

Cold calling someone in that way now is much more difficult.

But the direct mail is still... I often say to people sending a CV or if you're looking to work for someone, write to them.

Send them a letter, like old school.

And...

Also, if you're trying to get in touch with the chief exec owner of a business to sell your services, that could be B2B.

And we've talked a lot about consumer.

But if you're a business selling to a business, try testing a direct mail shot, sending it to the home address of that director rather than the office.

Much more likely to make it from the doormat at home onto the kitchen table or the coffee table and get opened at the weekend rather than somebody in the office opening it up, putting it in the bin.

Interesting.

That's another good tip.

So obviously in a career journey, it's not all plain sailing, is it?

We experience hard moments, failures.

I mean, have you had any valuable lessons of that sort in your working life?

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