Richard Lowenthal

They avoid antigens as much as they can.

But if they make a mistake and they know they have a product with them that they're carrying that they're willing to use, it's a positive message.

And most of the advocacy groups thought it was very, very positive.

And FDA had an issue with showing people eating food.

Because they felt that we were encouraging people to eat antigens.

And I think it's kind of a, I don't know, a naive comment to the agency or a very odd comment in a way.

But we did remove those scenes of the actual allergy patient eating food.

just to accommodate them.

But again, people live their lives with this disease.

They want to enjoy themselves.

They don't want to be fearful of going out.

So that's one of the benefits of having epinephrine with them in case they make a mistake.

Of course,

Avoidance of an antigen is always the first line of defense.

But there are always situations where people just don't know they're exposed to something.

Mix-ups in the kitchen, restaurants, other things.

But again, people don't want to hide in their home and not be able to live their life because they have a disease like this.

So I think it's very important.

that we show that type of environment, enjoying yourself, having a good time, being able to relax and not have the anxiety of going out to eat.

And we have many, many examples of that, including one of our board members' daughters, who is always terrified of going out to eat.