Richard Osman

speaker

18,083 appearances 53 recordings 4 series first heard Apr 2018 last heard 9 Sep

Richard Osman’s voice in public audio — every appearance, attributed to the second.

Trend

recordings per month · last 12 months

Recordings per month over the last 12 months — 50 in all, peaking in Aug 2026 with 10.

Appearances

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The Rest Is Entertainment · Take A Break Fiction Feast's AI Fake Mistake · 29 Jul 2026 podcast

Yeah. voice-verified

At that place. voice-verified

I think it's extraordinary. voice-verified

It really is because in the world where all magazines are failing and he keeps it really, really, it was one of the top 10 magazines. voice-verified

And then you've got Good Housekeeping, BBC Gardeners World, and Women at Home. voice-verified

They're in the top 10. voice-verified

If you get much, much further down the list of the audited Bureau of Circulation, you get to the sort of ones that Stuart is talking about. voice-verified

You've got things like Cycling Plus, Scottish Field, Airfix, Model World, Classic Car Weekly, Garden Answers, Model Rail, Birdwatching. voice-verified

And these are all selling... voice-verified

I mean, eight or nine or 10,000 copies, which is not a lot, certainly not really a sustainable business in the long term. voice-verified

But what a lot of these magazines are doing, and we talked about it on Tuesday, funnily enough, is they are super serving a niche audience. voice-verified

So in a way, this sort of 10,000 thing, just being on the shelf at all, is slightly a lost leader, but they can make enough money out of advertising to a very, very, very specific targeted audience. voice-verified

But like a lot of click-through, which is, you know, if you can get a lot of orders on 10,000 readers, then you do have a business. voice-verified

Lots of them have event arms as well and have merchandising arms. voice-verified

If you look at all these magazines that look like they're very niche, you think, yes, that's why they are there. voice-verified

It's because they're very niche and because they understand how to serve that audience. voice-verified

And if you can, if you've got 10,000 people a week or a month who are buying... voice-verified

It's almost like an advert for your business, buying a magazine like Scottish Field. voice-verified

But the business inside is advertising its events. voice-verified

It's all of that kind of stuff. voice-verified

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