Richard Osman

speaker

18,083 appearances 53 recordings 4 series first heard Apr 2018 last heard 9 Sep

Richard Osman’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 50 in all, peaking in Aug 2026 with 10.

Appearances

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The Rest Is Entertainment · Has Charli XCX Escaped Brat Summer? · 27 Jul 2026 podcast

We think of influencers as people with sort of, you know, over a... voice-verified

million followers on various things, which is what they now call a macro influencer. voice-verified

And the world we're talking about is the world of micro influencers, which is somewhere between 10 and 100,000 followers. voice-verified

So you can have 10,000 followers and be making money because Unilever, they've worked out that having a lot of small influencers voice-verified

is actually a much better bang for their buck than having two or three massive influences. voice-verified

And also, by the way, not just one big company, but sort of a company that's always been at the forefront of advertising, always been at the forefront of branding and marketing and where we go next and where they lead an awful lot of other people will follow. voice-verified

So this is not going to get any smaller in the next few years, this idea of micro-influencers. voice-verified

You have to. voice-verified

You have to tell your story. voice-verified

Yeah. voice-verified

And it's a familiar thing. voice-verified

That idea that the story behind a brand is very important and the origins of a brand is important. voice-verified

But now it's sort of everything at the beginning, as you say, when you're launching a product. voice-verified

If you go for an IPO, you can see now that the, you know, Elon Musk is the most obvious example, but it happens all the way down, that the founders of a company or the chief executives of a company have to be able to tell their own story in their own space before you have an IPO. voice-verified

I mean, you literally sort of can't do anything in any sphere now without going on camera and telling people what it is without posting. voice-verified

Yeah, I find it exhausting. voice-verified

Why do you think that is? voice-verified

It's like people have always wanted to say they're an artist. voice-verified

Yeah. voice-verified

Because they are an artist at heart. voice-verified

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