Richard Osman
speaker
18,083 appearances
53 recordings
4 series
first heard Apr 2018
last heard 9 Sep
Richard Osman’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 50 in all, peaking in Aug 2026 with 10.
Appearances
Every day.
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So micro-influencing is interesting, I think.
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And the reason why it's really, really taken off, because you would say, someone with 10,000 followers, is that really of any use to a brand?
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The engagement is the absolute key, and that's what all advertisers and all marketers look for.
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So if you've got, say, people over 1 million followers, they get an engagement of about 1%.
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And by engagement, that could literally just be replying, or it can be the most important engagement, of course, is buying, is putting some money into the ecosystem.
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Micro-influencers have about three times that.
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They have like 3.2% engagement.
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So they've got far fewer people, but the people who are following them are far more engaged.
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And because it is a more personal thing, if you follow Cristiano Ronaldo,
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There's 600 million people following him.
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And so you know a lot of those are bots.
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A lot of those are not.
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There's a lot of natural wastage there.
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If you've got a dentist who has 12,000 people following them, those people tend to be quite engaged.
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They're following for a reason.
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They've chosen to follow that person.
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They chose to follow for very niche advice.
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If you're a dentist, I choose dentists because there are examples of these people making a million pound a year who become creators.
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All day, every day, you've got new patients coming in.
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Showing 5381–5400 of 18,083 · page 270 of 905
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