Richard Shotton
speaker
1,228 appearances
5 recordings
4 series
first heard Jan 2026
last heard 27 Jun
Richard Shotton’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 5 in all, peaking in Jun 2026 with 3.
Appearances
There's a study from Babashib, who's at Stanford.
It's a really nice, slightly kind of duplicitous study with a bit of subterfuge.
He gets a group of people.
He serves them five different bottles of wine.
And each of these wines has a very prominent price label.
But the twist in the experiment is there are only four different liquids.
So one of the wines is repeated.
So people get to sample each of the wines.
They have a tiny little sip from each of the bottles, and they will drink, say, a Cabernet Sauvignon, thinking it comes out of a $5 bottle, and they'll rate it as kind of mediocre.
A few minutes later, they're drinking exactly the same wine, but it comes out of this fancy wine bottle.
It's got this big $45 price label.
And when people rate it, not only do the qualitative adjectives get a lot better, when they come to the quantitative scoring, people give it a 70%, 7-0, 70% higher score.
So according to Shiv...
People, to a degree, not completely, but to a degree, they experience what they expect to experience.
And one of the best guides to what we think is going to be great is what a brand's charging.
Because we have a rule of thumb in our head which says, look, if a brand is brilliant, it's created an amazing product, surely they're going to maximize their profit.
Surely it's going to be at a high price.
Now, only someone who has a bit of a mediocre product would sell it at a cheap price.
So the actual high price also then will support the Grenade Bar perceptions of quality.
And those perceptions will translate into actual experience.
Showing 261–280 of 1,228 · page 14 of 62
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