Richard Shotton
speaker
1,228 appearances
5 recordings
4 series
first heard Jan 2026
last heard 27 Jun
Richard Shotton’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 5 in all, peaking in Jun 2026 with 3.
Appearances
And they thought, well, how do we create this image of sophistication?
Well, why don't we essentially...
position this brand as being Danish.
Now, there's nothing at all Danish about Haagen-Dazs.
It was created in the Bronx.
The couple had never, ever been to Denmark.
I think they chose it because Denmark had a particularly strong reputation for
that the populace during Second World War had done an awful lot to help Jews escape from the Nazis.
So there was a lot of admiration, I think, for Denmark in particular.
But basically, they wanted a kind of European country that felt a bit sophisticated.
So even though they hadn't been to Denmark, they start generating names and they come up with Haagen-Dazs.
And if you go to a Dane, they'd be like, this isn't Danish.
This is, you know, we don't have, I think, umlauts over the A. We don't have ZS in our name.
It doesn't even make sense as a Danish thing.
But to American ear in the 1940s, it sounded Danish.
And then the couple doubled down by putting a little map of Denmark on the tub.
And what's so clever about this, albeit morally dubious, we can maybe talk about that, is people taste what they expect to taste.
And if you wrap up a product in this aura of sophisticated provenance, people assume it tastes better and then they go out and look for confirming evidence.
So exactly the same ice cream tasted that little better, a little bit better to an American palate because it had this set of associations of Danishness.
Where do you think... Go ahead.
Showing 441–460 of 1,228 · page 23 of 62
← Previous
Next →