Richard Shotton

speaker

1,228 appearances 5 recordings 4 series first heard Jan 2026 last heard 27 Jun

Richard Shotton’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 5 in all, peaking in Jun 2026 with 3.

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Modern Wisdom · 11 Psychology Tricks From the World’s Best Brands - Richard Shotton - #1053 · 31 Jan 2026 podcast

Then this is the chance to get them buying the low-fat meats or the vegetables or the low-alcohol lager.

Now, this changing in time perspective

Yeah, and I think that experiment would suggest this ordering of healthy food.

I think the other one, the biggest principle for any behavioural science is people do what's easy.

So I wonder if you get a much narrower range of foods people buy week to week.

Because once you've set up your basket, it's so easy just to repeat it.

Yeah, and it's a brilliant example of people aren't just influenced by the end product.

They're interested in how the choices are structured, what time the food's going to be delivered, what's easy to spot, what's visible.

These things that should be peripheral have a big impact.

Yeah, there is an argument called moral licensing that if we feel we've done something virtuous, we then overcompensate.

So there's some quite scary studies done by... I'm not 100% sure how to pronounce his name.

I think it's Chu.

It's kind of C-H-I-O-U.

I think he might be from Taiwan.

And he recruited a group of smokers.

That's key.

And then...

some he gives everyone sugar pills that's right he gives everyone sugar pills but some of them are told it's a course of vitamins some are told they are sugar pills then he invites them after doing this two-week course of supplements he invites them into his lab and they fill out this very long boring form and they have to write down all the things they did over the two weeks and they claim that

The people who think they've taken the vitamins, they note down they've done more binge drinking, more smoking, less exercise.

So it kind of suggests this moral licensing point because they think they've had the vitamins, they overcompensate elsewhere.

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