Richard Shotton
speaker
1,228 appearances
5 recordings
4 series
first heard Jan 2026
last heard 27 Jun
Richard Shotton’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 5 in all, peaking in Jun 2026 with 3.
Appearances
no one will listen to him.
Because surely, you know, if a massive discovery like this was going to take place, it'd be at Harvard or Oxford.
So what Marshall does is the most dramatic demonstration he can to prove his theory.
He drinks loads of this bacteria, then gets an ulcer almost immediately, and then he cures himself by taking antibiotics.
And it took that kind of
putting his own life on the line to persuade people this was a... Well, that is putting something where your mouth is, I suppose.
I've now kind of moved mainly to LinkedIn.
So what I'll try and do is post, you know, not about family or awards or that stuff.
It'll always be about the application of behavioral science.
So newsletter I have done and I kind of quite reasonably regularly tell people where they can get that.
So, um, on my company website, astro10.co.uk, you can sign up for newsletter and then every fortnight we'll send people a digest, a brief digest of an experiment, an example of people using it and then the implications.
unreal and new book a new book yeah so um co-authored with michael aaron flicker it's called hacking the human mind 17 brands each chapter about a brand and then we look at two maybe three behavioral science principles that brand has used to power its success you're great dude you're great i i look forward to whatever you do next and uh let me know when you come over to to austin because i need to hang out i will do i will do appreciate you very much
Yeah, so this is from the University of Chicago, and it's run by two psychologists, Zhang and Fischbach.
And what they do is they recruit a group of people, and they give one group a bit of text which explains tomatoes are brilliant for reducing the probability of cancer.
And then that group are asked to say, how good do you think tomatoes are as part of your diet for reducing cancer?
They get their answer and then they get a new group of people.
They show them exactly the same text about cancer as the first group.
But alongside that, they also give that second group a bit of information about why tomatoes are really good for your eye health.
Now, when that second group are asked to rate how good tomatoes are for preventing cancer, they score tomatoes at 12% less than the original group.
So exactly the same information, the same facts, the same logic is rated worse if there's that second idea added on.
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