River Klass
speaker
170 appearances
1 recordings
1 series
first heard Aug 2024
last heard Aug 2024
River Klass’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsNo recordings in the last 12 months.Older appearances are listed below; set an alert to hear about the next one.
Appearances
to be able to sell them in the markets, to be able to sell them at my restaurants.
And I just, if nothing else, if people watch this show and they see the guy that builds bells so that we can find the cows when we got leased property up in BLM, if they can just, when they stand there in front of the market and they're looking at ribeyes or tri-tips or something, and they just take a small moment and go, somebody, somewhere, work their ass off to grow that beef and get it here.
I can only tell when I get the connection to people. And let me be real clear, I'm on the Outdoor Channel. So this is a lot of Midwest, a lot of guys that are over 60. They're working on streaming. Man, I can't tell you how many of my local cowboy friends are You know, in their 20s and 30s, and they're like, all I got is YouTube when I get to cow camp. How can I watch it?
I'm like, here's a thumb drive, brother. You can watch it that way. When I'm in the airports or I'm in a farmer's market and someone comes up to me and I get to engage with them, and especially the second time.
The second time I get to see them, and they take the taste of the meat, and they appreciate that they know the guy that grew it, what the guy did to grow it, how much physical connection I have to have with my animals. It's not me, and I will never disparage between grass-fed or corn. We all work really hard to raise them animals. It's all delicious.
If someone watches this and they take a small pause, maybe at the plate, bow ahead a second, I think that's everything. I think it's important. I think that we can't take it for granted. 1% of America is growing all the food for all Americans. You guys know that. That's what you guys do. All of the people that you bring on your show grow.
People, they think, oh, look at these guys and their brand new Fords and Chevys. They must be making a bunch of money. I'm like, well, when I got three of my most expensive horses in the back of my trailer and I'm 400 miles on a gravel road, the last thing I can do is have a 1977 Chevy break down. Right.
Yeah. And I kind of did it backwards. I just got laughed right out of a restaurant the other night with some friends who went to my Instagram and found out that I had a whopping 158 followers. Wow. So I haven't quite taken that that stride to make. And even though we're in our second season, we started our third. We're already filming our third season. So we're already going to go on that.
I haven't taken the time to. What was that? Oh, yeah. Instagram River Class at Ranch America. See, I'm trying to figure. Yeah. Yeah, so that's how you can follow me at River Class at underscore Ranch America.
You know. Good. Definitely so. Everyone I talk to that wants to promote you, their first question is, well, how many followers do you have? I'm like, I got three trucks.
Oh man, you guys are good at this. Yeah. This is actually really fun because on my show, I'm you, I'm the host.
Yeah.
And so this is really fun for me to go to, to see beyond this side. No, what we do is we get the first season was tough because we had to call people. And I don't know if you all had many interactions with cowboys. I'm sure farmers are probably the same way. Man, getting them to talk. It's like you got to squeeze them to get something out of them. Yes and no is about the biggest answer.
So now that the show's been out for one season, we're going and we got into that. People have been coming out from, man, the guys in North Dakota, Billings, Montana, Whitefish, Montana. They've contacted us and said, hey, we've got a really cool operation up here. We've got ag tourism. We're running 400 head of cattle, but I've got four kids.
They can't take over this ranch with four kids and make a living. So we're going to put in a brewery. We're going to put in a bed and breakfast. We're trying everything. Come up and see us. And so I travel all over. We've been to Texas. We've been to Wyoming, all of the states. And we meet with ranchers. I go out and I'm not just talking to them. I mean, I obviously like to talk.
The show's not really interesting if you're just, if you're just, you know, two of us are just talking. My favorite stuff is they pull up a nice blue roan out of a trailer. We get on one of them horses and we go out and we do some work. We go and we brand. We go out and we go check fence. We go doctor a hoof. You know, I like, I like, I can talk, we can talk, you know, at a full trot to get out.
I mean, man, Tyler out in Riverton at, what was it? Wyoming Cowboy Cuts. That's someone to look into. Boy, he's a good man. He is working hard at bringing beef to the market. And he even takes, I'm terrible at science, he even has a way of feeding a couple of his steers red wine to put a wine flavor into the beef.
Yeah.
Yeah, he grains them out on some of the best crack grain and gets some red wine in there. And he says, he won't tell me the secret of how he does it, but he says the flavor is amazing and I tasted it. But for me, he was funny too. He's like, oh, let's go out. We got to go pick up four or five of my bulls that are out on the small pasture. I'm like, okay, no problem.
We travel out, pull over, and he's like, okay, we're here. We're going to go get them. They're on the other side. This is our little small acre, 17,000 acres. That was a small. But we go out, and we'll just trot out and ride, and the drone will kind of try to follow us, and we're all mic'd up, and we'll talk for an hour just at a full trot. And just, man, it's my favorite thing in the world.
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