Rob Dial

So that's hundreds of micro hits of input before you even factor in the environmental noise and the sounds that are happening in the background that your brain's constantly paying attention to and filtering. The background chatter, the traffic sounds, the kids that you have, pets that you have to pay attention to, notifications, reminders, alerts, pop-ups, clickbait.

So that's hundreds of micro hits of input before you even factor in the environmental noise and the sounds that are happening in the background that your brain's constantly paying attention to and filtering. The background chatter, the traffic sounds, the kids that you have, pets that you have to pay attention to, notifications, reminders, alerts, pop-ups, clickbait.

So that's hundreds of micro hits of input before you even factor in the environmental noise and the sounds that are happening in the background that your brain's constantly paying attention to and filtering. The background chatter, the traffic sounds, the kids that you have, pets that you have to pay attention to, notifications, reminders, alerts, pop-ups, clickbait.

On average, the average adult gets around 6,000 to 10,000 ads per day alone. So your brain is just constantly dealing with all this stuff. So I want you just to take a step back and take a deep breath and realize there is a lot that your brain is trying to process. And so what I like to do is I like to look at what everybody else in the world is doing.

On average, the average adult gets around 6,000 to 10,000 ads per day alone. So your brain is just constantly dealing with all this stuff. So I want you just to take a step back and take a deep breath and realize there is a lot that your brain is trying to process. And so what I like to do is I like to look at what everybody else in the world is doing.

On average, the average adult gets around 6,000 to 10,000 ads per day alone. So your brain is just constantly dealing with all this stuff. So I want you just to take a step back and take a deep breath and realize there is a lot that your brain is trying to process. And so what I like to do is I like to look at what everybody else in the world is doing.

most of the time and I like to do the exact opposite. And so when I look at people, most people are on their phones and they're distracted all the time and they're constantly, constantly, constantly being distracted with more and more stimuli. So what I've been doing over the past couple years is removing myself from all of that as much as I possibly can.

most of the time and I like to do the exact opposite. And so when I look at people, most people are on their phones and they're distracted all the time and they're constantly, constantly, constantly being distracted with more and more stimuli. So what I've been doing over the past couple years is removing myself from all of that as much as I possibly can.

most of the time and I like to do the exact opposite. And so when I look at people, most people are on their phones and they're distracted all the time and they're constantly, constantly, constantly being distracted with more and more stimuli. So what I've been doing over the past couple years is removing myself from all of that as much as I possibly can.

Deleting a lot of stuff, getting rid of notifications, getting rid of social media, if I'm not getting any sort of benefit from it, or at least unfollowing people who I'm not getting benefit from, and only following people that are good for my mindset and good for my brain. And so what does all of this do? Well, it becomes cognitive overload if we don't.

Deleting a lot of stuff, getting rid of notifications, getting rid of social media, if I'm not getting any sort of benefit from it, or at least unfollowing people who I'm not getting benefit from, and only following people that are good for my mindset and good for my brain. And so what does all of this do? Well, it becomes cognitive overload if we don't.

Deleting a lot of stuff, getting rid of notifications, getting rid of social media, if I'm not getting any sort of benefit from it, or at least unfollowing people who I'm not getting benefit from, and only following people that are good for my mindset and good for my brain. And so what does all of this do? Well, it becomes cognitive overload if we don't.

So your prefrontal cortex, which is the part of your brain which is responsible for decision-making and for your focus and impulse control, actually just gets exhausted through all of this. And so sensory overload does that to your prefrontal cortex. It also causes amygdala activation. Amygdala is where fear and anxiety comes from. It's that part of your brain.

So your prefrontal cortex, which is the part of your brain which is responsible for decision-making and for your focus and impulse control, actually just gets exhausted through all of this. And so sensory overload does that to your prefrontal cortex. It also causes amygdala activation. Amygdala is where fear and anxiety comes from. It's that part of your brain.

So your prefrontal cortex, which is the part of your brain which is responsible for decision-making and for your focus and impulse control, actually just gets exhausted through all of this. And so sensory overload does that to your prefrontal cortex. It also causes amygdala activation. Amygdala is where fear and anxiety comes from. It's that part of your brain.

So it increases your anxiety, it increases your irritability, it increases your emotional reactivity. Neuroimaging studies actually show that constant digital stimulation reduces the gray matter in your brain which is areas responsible for self-regulation and how to regulate the way that you feel and empathy for other people. And the average worker switches tasks over 300 times a day.

So it increases your anxiety, it increases your irritability, it increases your emotional reactivity. Neuroimaging studies actually show that constant digital stimulation reduces the gray matter in your brain which is areas responsible for self-regulation and how to regulate the way that you feel and empathy for other people. And the average worker switches tasks over 300 times a day.

So it increases your anxiety, it increases your irritability, it increases your emotional reactivity. Neuroimaging studies actually show that constant digital stimulation reduces the gray matter in your brain which is areas responsible for self-regulation and how to regulate the way that you feel and empathy for other people. And the average worker switches tasks over 300 times a day.

And so when you look at it, it's kind of like modern life is a full-on attention war zone. And so you need to take a step back from a lot of these things because your brain wasn't designed for all of this stimuli. It's meant for meaningful, natural stimuli. not processing a thousand microsignals and dopamine loops and cortisol and task switches every single day.

And so when you look at it, it's kind of like modern life is a full-on attention war zone. And so you need to take a step back from a lot of these things because your brain wasn't designed for all of this stimuli. It's meant for meaningful, natural stimuli. not processing a thousand microsignals and dopamine loops and cortisol and task switches every single day.