Rob Goldstein

And what we need and what I think leaders are going to be faced with, and ironically, I think a lot of the reimagination is going to come bottom up, but how do you reimagine what you do?

How do you reimagine how you grow?

How do you reimagine how you interact with clients in this new world?

And I think...

That, again, I don't think that started.

I think right now it's a bit of a brain teaser, a lot of experiments, but it has not started.

Almost every great company, if you walk in in the year 2030, is going to be fundamentally different than today.

And the way I think of this, this is not an overnight reimagination, but it's not a five-year reimagination.

It's somewhere in between those two.

Well, can I just say one thing before you ask your question?

It's going to get confusing.

It already is.

But importantly, AI –

and digital assets are very related topics, extremely related topics.

It's a great question.

I think over time it'll be more of a spectrum.

I think that when I look at the broad industry over the past multiple decades,

The lines, one of the defining themes, the lines almost across everything you could imagine have been getting more and more blurry.

And I would argue that's been because of technology.

So if you think about the old style boxes that existed, they were convenience technologies because you couldn't bottom up model things.