Rob Goldstein

But that ability to have users, to have clients access all the untapped capabilities that today they...

don't know about, I think the value enterprise technology is going to provide going forward, Aladdin and other enterprise technology, is actually going to be much greater than at any point previously.

It's extremely exciting to me because there's nothing more frustrating than being in a meeting where someone is complaining you don't do something when you actually do it.

Yeah.

It's a great question.

We debate this a lot.

And I'll tell you about something I saw yesterday.

But I think it has to.

But at the same time, I think there will be people who will want to do it themselves.

I think there will be people who want to do it themselves.

You know, it's interesting, even in this age of everything being on the phone, you still need a website that people could access.

So I think there still will be

people who want to do it themselves.

I saw a demo yesterday of a tool from one of these AI companies that, I hope I could articulate it well enough, but it will look at a website and it showed it looked at one of our websites.

and redesigned it to be more like the optimal user friendliness.

So it was the opposite of, it was using AI to almost do the opposite of what you said.

Make it easier for humans.

And it was one of these things where, you know, in the demo, because websites are public, so they were able to do things with our own stuff

that we didn't know about.

And as they're showing what they would do, and when I say they, what a computer would do after 10 minutes of processing with their own website, you're like, hmm.