Rob Hoffman

So step number three is to build virality into the product itself.

So in an ideal world, your product has virality built into it, meaning that it is highly shareable.

So TrustMRR is very shareable because the product is shared.

verified MRR screenshots.

Everyone wants to share their screenshots on X, and so now they can do so with

you know, it being verified.

And so, yeah, you create basically something that is, the idea itself is like, or the product itself is kind of native to social.

Step number four.

Okay, so this one is actually really interesting because this is how Mark monetizes the app.

And there's other great examples of this, which is because this is an attention play, right?

where you're leveraging attention, you are creating a product that is inherently viral and shareable, what's going to happen is that the amount of attention that you get for this tool is going to far outweigh the people who are willing to pay for it.

So you get a ton of attention, but there's not a lot of intent.

So what that means is that it's hard to sell subscriptions.

People just think that the tool is interesting and cool.

So how do you monetize a SaaS like this?

You sell advertising.

So you lean into advertising revenue rather than subscription revenue.

And so what Mark is doing here is, yeah, he actually, there's no subscription.

I think it's all, I think it's free, his tool.

And so instead, he just gets a ton of attention to the website.