Rob Hoffman

So step number one is that you want to quickly ship a tool that rides the wave of a trending topic.

So rather than trying to manufacture demand and you have like a cool idea and you're like, how do I get people interested in this?

You start by finding the attention and the demand and you just piggyback on it.

So step number one is basically like find a trending topic.

Step number two is actually the coolest.

So why I think this is cool is because you have to ship extremely fast.

And I talked to Mark and he gave me a really good quote, which is quit as fast as you ship.

So ship fast, but also quit fast if it's not working.

But here's why this worked.

is because basically, so Peter Levels, who is one of the most, probably like the most famous indie hacker on X, he went viral with this post right here.

And so Mark actually piggybacked on Peter's virality.

It wasn't even his own audience.

And what Mark did is he shipped TrustMRR within 48 hours of this tweet going live from Peter Levels.

And so the tweet is basically Peter Lovell's complaining about how many fake MRR screenshots are on X and that nobody can prove it and that a lot of these people are scammers and they're just trying to sell a course.

And so Mark was like, okay, cool, I'm going to solve that problem by basically creating a database where we can verify people's MRR so that you know who are the real builders and who are the fakers.

I'm so sad that the quote retweet, by the way, everyone's catching on to that because I've caught on to that recently and I'm ripping videos of me responding to other tweets and it's getting a million impressions and I'm like, oh my god, I've found the secret.

But I think people are catching on.

But obviously this is all about providing the sauce to the audience.

No holding back.

No holding back.