Rob Hoffman

And then you have companies that are paying to get in front of the people going to this website.

Obviously, it's like a high value audience because everyone going to the site are going to be entrepreneurs or business owners.

And another great example of this actually comes from Peter Levels himself.

Do you remember when Peter created that flying game that went super viral on it?

Yeah, I think he hit 100K a month in his first month or something crazy like that.

And this is a model that nobody thinks of with SaaS.

So that's basically it.

That's the wave surfer strategy.

I'll leave this up again so people can see.

These are the concise kind of four steps.

Cool.

You ready for the next one?

Number three?

Let's do it.

All right, let's move to number three.

So this one I think is really cool.

And this is the language arbitrage strategy.

And the company that I saw doing this is TeachEasy is I think how you pronounce this?

Do you know Teachable or Thinkific or Kajabi?

That's basically what this is.