Rob Hoffman

Do you know what the only difference is?

It's en français, so it's just in French.

And I love, we got French-Canadian brother on here.

I'm learning French right now.

It's very difficult trying to get the accent right.

Not really going well.

That's okay.

So you can actually see here that their main value prop, and I'm going to get into this later, is that it's in French.

On their landing page, it says 100% in French.

So they're really leaning into this.

And so let me start going through the steps here.

They are at 65K of MRR.

And here's what the playbook is.

So have you heard of these businesses where basically they'll take an idea that works in Latin America and bring it to the US or something that works in the US and bring it to Brazil or whatever, take something in Brazil and bring it to Europe?

and and then they'd the craziest part is then they'd like sell the business to airbnb you know um so yes i i do know about it it rips and so an easier way of doing this rather than bringing it to like an entire uh other country is just bringing it to a different language because you can do that from anywhere obviously the caveat here is probably easier if you're bilingual

So I will say there is that little caveat.

However, I think it's really interesting that they're taking the SaaS that already works.

Again, there's billion-dollar companies like Kajabi that already do this, and they're just making it French-language native.

That's true.

People really care about that these days.