Rob Hoffman

As a Canadian, we've never really been too nationalistic.

And the U.S.

is always like, made in America.

And people love that.

They eat it up.

These days, obviously, there's a little bit of a rivalry.

And so leaning into the Canadian first thing probably has more pull.

But I would say that most...

Most countries, if you do appeal to those kind of like nationalistic impulses, there is a lot of value to that or a lot of it's compelling to a lot of people who are proud of their country and where they come from and their language.

Cool.

So that's, that's step number one is just basically take something that's working and put it into another country or language and lean into it.

So they everywhere on their website, you're actually right.

They have made in France and like they're, they're constantly leaning into the fact that it's French and made in France.

Step number two is do SEO in this other language.

So Greg, I think, you know, a decent bit about SEO, correct?

So SEO, as I'm sure you know, in any other language besides English, is kind of like marketing on easy mode or SEO on easy mode.

Okay, so let me show you why this works so well.

When you're doing SEO in another language, it's kind of like doing SEO in English back in the early 2000s.

And so when I look at the keywords that TeachEasy are ranking for,

What do you notice about this keyword difficulty section here?