Rob Hoffman

Yeah, I'm always looking for a sea of green.

If you want to...

If you want to find a good SEO opportunity, you pull up a tool like SEMrush or Ahrefs and you look for this sea of green where you have a lot of volume over here and the keyword difficulty, meaning how difficult it is to rank for these keywords, is very low, it's very easy.

Absolutely.

And so they clearly saw this was the case.

They took advantage of it.

And I reached out to the founder and he said, surprise, surprise, the SEO is their number one source of acquisition, customer acquisition.

And you can see it here just in terms of their constant growth over the years via SEO in the French language.

Cool.

So that's kind of it.

That's a really simple playbook.

So that's number three.

Again, language arbitrage strategy.

Ready to get into number four?

Okay, so number four is the AI search strategy.

So we talked about SEO in the last one.

This one's really exciting.

Everybody wants to show up in AI search.

They want to be recommended by ChatGPT and Perplexity and Claude or Claude.

As you say, I never know which is the right one.