Rob Hoffman

Yeah.

So step three is is kind of similar to the waitlist strategy where, again, you need to artificially constrain the supply relative to the demand.

So Jackie did the same thing where he capped the early users and that allowed him to raise his prices.

He raised them four times.

And so that's a really interesting takeaway.

Yeah.

Step number four.

So this one I think is very actionable and we've seen this ourselves.

Not a lot of people do this, which is that you test enterprise packages.

And the reason this works is because there's often going to be a small number of customers who just have way more money than your other customers.

And so when local rank rolled out, I think they're charging, I don't know, like 20, 30 or $40 a month, something like that.

And then they tested the scale plan, which was $400.

So that's 10 times more, roughly, than their lowest plan.

And they have another plan that's $1,600, and that's like 33 times higher than their smallest plan.

So the main thing is, is that if you offer one of these big plans, you can get a lot of revenue for a little amount of work.

And they forex their revenue from $5K to $20K just by introducing this enterprise plan.

And here are where the sales come from.

So I just want to focus on this for a second because I think a lot of people, they do want to create content.

They don't know what channels to start on.

And so here is an example of the channels that are working for this particular product.