Rob Hoffman

LocalRank shipped using a thread on X, a YouTube video, and they sent it to their email list.

And they ended up making $5,000 of MRR on day one, which is pretty unheard of.

And the wild thing is that YouTube was actually the channel that drove the most amount of value.

So this is what I want to get across to the audience, is that I think a lot of people sleep on YouTube.

And they want to be on X because that's where all their favorite creators are.

And it's really hard to make a YouTube video.

But I have seen a lot of people upload Loom videos that are kind of crappy quality.

And maybe they get like a thousand views or a low number of views.

But the trust that you build and the conversion rate is really high.

I actually have a funny story about this, by the way.

I have a friend who has a super small YouTube channel and it's very niche.

It's in the crowdfunding niche.

And recently he was trying to get a green card for his wife.

And when they went into the office to talk to the green card officer, they were like...

Oh, you're Mark.

I know you from YouTube.

And they ended up talking the entire time just about his YouTube channel rather than even interviewing the wife to get the green card.

And she got a green card.

So if you want a green card or if you want to grow a SaaS, basically start a YouTube channel.

It works.