Rob Hoffman

Right now it's AI search.

That is the AI search strategy.

All right, next one is cool.

It is the signal search strategy.

You ready to rip it?

All right, let's rip it.

So this one is local rank.

And so local rank is an all-in-one local SEO tool.

And I think it's mainly geared for SEO agencies, right?

And they are doing 47,000 of MRR.

And here's the playbook.

So step number one is that you have to choose one feature to test the market with.

And let me say something.

This one is actually very similar to TrustMRR.

But the difference is rather than riding a viral wave and kind of shipping fast and testing that way, you are shipping features fast to see what hits, what gets the most attention.

You might try to ship five or 10 different features and one is going to rise above the crowd or rise above the rest of the features in terms of the attention that it gets online.

So step number one is that you choose a feature, you ship it fast.

LocalRank has a ton of features, but it launched with just one feature, which was a heat map.

Okay, so step number two is add distribution to test the response of the feature.

And so this right here is a really interesting data point, which is...