Rob Hoffman

The other thing I want to address, just for a second, is there is obviously the objection of, oh, he's got 20,000 YouTube subscribers, he has an audience.

Here's the thing is that he also created, I think kind of copying maybe what you guys did, he created a faceless X account, started that at zero, doesn't have a ton of subscribers or followers, but was able to generate revenue from that.

And the other thing I will say is that it's not really about the followers, it is about the content.

And what I mean is that

Us, for example, we have had specific pieces of content where just that one piece of content drove hundreds of thousands of dollars of revenue for one of our businesses.

And so part of... Obviously, you grow an audience.

Everyone has to start somewhere by creating content and...

part of what you need to do is just take a lot of shots on net.

And then by taking a lot of shots on net, you learn the strategies of virality.

And slowly but surely, you can learn how to create content that you're pretty sure is going to go viral or more importantly, get you leads for your business.

So there is an art to it.

We actually also started, by the way, for one of our SaaS tools, a faceless LinkedIn account.

And that's actually where we got

I think the majority of our waitlist subscribers was this account that we started from zero.

And so it's all about the content, it's not about the pre-existing.

It is a little bit about the pre-existing audience, but that all comes from learning how to create content.

I've never heard many chat.

Do people use Hypefury or something?

Okay, other interesting insight.

Last thing I will say here is that they did try paid ads.